IWANA

For this project we wanted to create an easy-to-navigate but artsy webspace, where the owners could facilitate their workflow and clients could easily browse through the shop as well as find all the information about the social business venture they would need to know.

The architecture of the webspace was therefore structured in a clear and straightforward manner and the icons were illustrated in an artsy way to give the online space the creative atmosphere it deserves.

The vibe of the enterprise is highly determined by the cooperation of any kind, which is highlighted by the graphical design of the icons with collage art. The connecting part is reflected in the design element of the collage, where different parts work together to create a new image.

I-W∆N∆ is a distribution and promotion platform that introduces creatives from Austria and gives them the opportunity to offer their works for sale as prints via an online store and allows businesses to rent art on a quarter-yearly base. Sounds simple, but wait, there's a lot more to it! I-W∆N∆ is not simply about selling art cheaply. The owners want to promote art and creative work in a completely new way - namely fair and without detours. With your purchase, you are actively promoting art, because a fair share of every print sold goes directly to the artists. The social business concept doesn't stop there - you are also giving other people access to art, because a small part of the, revenue goes into a funding pot from which workshops for the curious and those interested in art are supported.